The Top Cannabis Rewards Programs from Major MSOs
As the U.S. cannabis industry matures, large multi-state operators (MSOs) have recognized that customer loyalty is key to standing out in an increasingly competitive market. Loyalty and rewards programs are no longer just perks—they’re strategic tools designed to drive retention, boost basket sizes, and encourage repeat visits. Let’s explore some of the most notable cannabis rewards programs offered by the biggest MSOs operating across the country.
1. Trulieve – Trulieve Loyalty Program
Trulieve’s loyalty program is designed for simplicity and generosity. Customers earn points for every dollar spent in-store or online, which can be redeemed for discounts on future purchases. Key highlights include:
- Point earning: 1 point per dollar spent.
- Redemption: Every 500 points earns a $5 discount.
- Perks: Additional rewards during birthday months and members-only promotions.
- Special tiers: Patients and veterans often receive bonus point opportunities and stackable discounts.
2. Curaleaf – Curaleaf Rewards
Curaleaf operates one of the most widely recognized loyalty programs, focused on flexibility and transparency.
- Point earning: Varies slightly by state, but typically 1 point per dollar.
- Redemption: Points can be redeemed in-store for discounts on future purchases.
- Features: Exclusive early access to product drops, personalized offers based on purchase history, and frequent double-point events.
3. Green Thumb Industries (GTI) – Rise Rewards
GTI’s Rise dispensaries offer a unified loyalty program across their retail locations, known for seamless digital integration.
- Point earning: Customers earn 1 point for every dollar spent.
- Redemption: Points can be converted to discounts at checkout.
- Extras: Rise Rewards also ties into app notifications for bonus points opportunities, early event access, and special product education sessions.
4. Cresco Labs – Sunnyside Rewards
Cresco’s Sunnyside dispensary chain offers a modern, app-based rewards program that emphasizes user experience.
- Point earning: 1 point per dollar spent.
- Redemption: Discounts start as low as 100 points for smaller savings, making it easier for occasional shoppers to participate.
- Unique value: The Sunnyside app provides customized recommendations and tracks reward activity in real time.
5. Verano – Zen Leaf Rewards
Verano’s Zen Leaf Rewards is crafted to align with their brand’s focus on wellness and personalized care.
- Point earning: Earns 1 point per dollar spent.
- Redemption: Points can be redeemed for discounts, and redemption tiers are structured to give higher value as points accumulate.
- Added benefits: Frequent bonus point events, VIP shopping hours, and tailored educational content.
Conclusion: A Competitive Edge Through Loyalty
While the basic structure of these MSO loyalty programs is similar—earning points per dollar spent and redeeming for future discounts—each operator has introduced subtle differences to differentiate their offerings. Features like app integration, VIP access, bonus point events, and personalized promotions help these companies build stronger connections with their customers.
In an industry where price sensitivity, product availability, and compliance all play major roles, rewards programs have become essential to encouraging repeat business. For consumers, choosing dispensaries with the most rewarding loyalty program can mean significant savings over time. And for the MSOs, a well-designed program is an invaluable asset in fostering customer relationships in an increasingly crowded marketplace.