As a budtender, I’m often asked what it’s like working at the front lines of the cannabis retail world. The truth is, it’s an incredibly rewarding experience—especially when it comes to interacting with customers through our dispensary’s rewards program. These loyalty systems don’t just benefit shoppers; they play a big role in how we connect with the community, build trust, and keep people coming back.
Every Conversation Starts Somewhere
It’s rare that a shift goes by without someone asking about our loyalty program. For first-time visitors, it’s usually one of their top questions, right alongside inquiries about product recommendations. I see this as a chance to make a positive first impression. When I explain how the program works—whether it’s earning points for each dollar spent, unlocking birthday rewards, or gaining early access to limited-edition products—it opens the door to a deeper conversation. Customers instantly feel like they’re being taken care of, and that helps break down the barrier that can come with shopping for cannabis, especially for new consumers.
Loyalty Brings Familiar Faces
One of the best parts of working with a rewards program is seeing familiar faces return. Regular customers love to track their points and talk about what they’re saving up for. It’s common to have someone excitedly show me their balance on their app and ask, “Am I close to a reward yet?” I genuinely enjoy sharing in that excitement, especially when I can help them use points toward something they’ve been eyeing—a new strain, a premium vape cartridge, or their favorite edibles.
Over time, these interactions create a sense of community. I learn about their preferences, their favorite products, and even little details about their lives. The loyalty program isn’t just about discounts or freebies—it’s part of how we build relationships that keep people coming back.
Tech-Savvy Service
A big part of working with rewards programs is staying on top of the technology that powers them. Our point-of-sale system links directly to the loyalty platform, so it’s my job to make sure transactions are logged correctly and customers get the credit they’ve earned. Some people like to check their balances on their phones; others ask for help on the spot. I’m always ready to walk them through it, reset a password, or show them how to redeem points. It keeps things interesting and ensures that everyone leaves happy.
When Things Get Tricky
That’s not to say it’s always smooth sailing. Rewards programs can sometimes cause confusion—like when a customer thinks a discount applies to a product that’s excluded, or when they try to combine offers that can’t be stacked. As a budtender, I’ve learned the importance of explaining the fine print clearly and kindly. Most of the time, customers are understanding when you take the time to walk them through the details.
Promotions and double-points days can also make things hectic. Everyone wants to get the best deal, and it’s up to us to keep the line moving while still providing great service. A little patience, a friendly attitude, and clear communication go a long way.
More Than Just a Program
At its core, a rewards program is about more than points—it’s a way to make cannabis shopping feel personal. As a budtender, I love that I get to help people get more value from their visits, while also creating connections that last. Loyalty isn’t just earned through products—it’s built through positive, memorable experiences. And that’s what makes my job so special.